Andreas Ramos, Stephanie Cota "Search Engine Marketing"
Revolutionize Your Internet Marketing. Leverage today's Internet
marketing strategies to reach customers, increase sales, and establish
performance-based marketing in your organization. Search Engine
Marketing explains how to use Web analytics, key performance indicators
(KPIs), search engine optimization (SEO), and search marketing-the
critical tools for success.
Multichannel marketing, which uses radio, TV, and
print to broadcast your message, is also covered. The book includes
revealing interviews with industry experts as well as valuable tips on
vendor selection. Implement an effective, integrated marketing program
for your business with help from this definitive guide. - Track and measure both digital and traditional marketing with analytics - Define and use KPIs to manage campaigns and channels for maximum profitability - Employ SEO strategies to increase leads, conversions, and sales - Understand how website architecture, keywords, tags, and sitemaps affect search results - Use PPC to place ads in search engines, radio, TV, and newspapers - Get hands-on strategies for maximizing Google Analytics and Google AdWords
