 | Book Description Retailing in the new millennium stands as
an exciting, complex and critical sector of business in most developed
as well as emerging economies. Today, the retailing industry is being
buffeted by a number of forces simultaneously, e.g., increasing
competition within and across retailing formats, the growth of online
retailing, the advent of ???radio frequency identification??™ (RFID)
technology, the explosion in customer-level data availability, the
global expansion of major retail chains like Wal-Mart and METRO Group
and so on. Making sense of it all is not easy but of vital importance
to retailing practitioners, analysts and policymakers. With crisp and
insightful contributions from many of the world's leading experts in
retailing, Retailing in the 21st Century offers in one book a
compendium of state-of-the-art, cutting-edge knowledge to guide
successful retailing in the new millennium. |
About the AuthorsManfred Krafft holds the Chair of
Marketing at the University of Muenster, Germany. He is also director
of the Center for Interactive Marketing and Media Management (CIM).
Professor Krafft has published articles in Interfaces, International
Journal of Research in Marketing, Journal of Marketing, Journal of
Marketing Research, Recherche et Application en Marketing and Marketing
Science. For one of his papers he won the INFMS Society for Marketing
Science's Practice Prize in 2003. Professor Krafft serves on several
editorial boards. Murali Mantrala is the Sam M. Walton
Distinguished Professor of Marketing at the University of Missouri. He
has published articles in Marketing Science, Journal of Marketing
Research, Journal of Marketing, International Journal of Research in
Marketing, Marketing Letters, Interfaces, Managerial and Decision
Economics and European Journal of Operational Research and serves on
the editorial review board of Marketing Science. Professor Mantrala
recently spent several years as a Manager with ZS Associates Inc., a
sales and marketing strategy consulting firm, with clients in the
pharmaceutical, insurance and broadcast media industries. Retailing in the 21st Century: Current and Future Trends
by Manfred Krafft & Murali K. MantralaPDF: 413 pages - Publisher: Springer; 1 edition (October 25, 2005)
Language: English - ISBN-10: 3540283994
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