 | In Search of Stupidity: Over Twenty Years of High-Tech Marketing
Disasters, Second Edition is National Lampoon meets Peter Drucker. It's
a funny and well-written business book that takes a look at some of the
most influential marketing and business philosophies of the last twenty
years. Through the dark glass of hindsight, it provides an educational
and entertaining look at why these philosophies didn't work for many of
the country's largest and best-known high-tech companies. |
Marketing wizard Richard Chapman takes you on a hilarious ride in this
book, which is richly illustrated with cartoons and reproductions of
many of the actual campaigns used at the time. Filled with personal
anecdotes spanning Chapman's remarkable career (he was present at many
now-famous meetings and events), In Search of Stupidity, Second Edition
examines the best of the worst marketing ideas and business decisions
in the last twenty years of the technology industry. The second
edition includes new chapters on Google and on how to avoid stupidity,
plus the extensive analyses of all chapters from the first edition.
You'll want to get a copy because it * Features an interesting preface and interview with Joel Spolsky of "Joel on Software" * Offers practical advice on avoiding PR disaster * Features actual pictures of some of the worst PR and marketing material ever created * Is highly readable and funny * Includes theme-based cartoons for every chapter In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Editionby Merrill R. (Rick) ChapmanISBN: 1590597214 408 Pages Format: PDF 2.7 Mb size
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